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Destination Canada is Canada’s national tourism marketing organization. It is responsible for marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. Working in collaboration with the Canadian tourism industry and the provinces and the territories, Destination Canada serves as a consistent voice for Canada in the international tourism marketplace. As tourism is a fast growing sector that employs nearly two million Canadians, Destination Canada has an important role to play in harnessing the full economic potential of this key sector of our economy; by growing tourism export revenue for Canada, supporting the creation of jobs and increasing Canada’s global competitiveness within the travel and tourism sector. Its mandate is to sustain a vibrant and profitable Canadian tourism industry; market Canada as a desirable tourism destination; support a cooperative relationship between the private sector and the governments of Canada, the provinces and the territories with respect to Canadian tourism; and provide information about Canadian tourism to the private sector and to the governments of Canada, the provinces and the territories.Reporting to the Board of Directors, the President & CEO is responsible for setting the strategic direction of the organization, managing its day-to-day operations, and providing advice to the Chair and Board of Directors on carrying out their responsibilities under the Canadian Tourism Commission Act, Financial Administration Act, and other relevant legislation. The President & CEO will also promote Canada to Canadians and lead tourism marketing partnerships particularly with provincial, territorial governments, and the private and not-for-profit sectors to execute innovative Canadian marketing campaigns, and to ensure the necessary strategies are in place to help maximize the economic benefits generated by the tourism industry.
The Government of Canada will consider bilingual proficiency and diversity in assessing applicants. You are therefore encouraged to include in your online profile your ability to speak and understand your second official language. Preference may be given to applicants who are members of one or more of the following groups: women, Indigenous peoples, persons with disabilities, and members of a visible minority group.
Preference will be given to applicants who are proficient in both official languages.
A link to this notice will be placed in the Canada Gazette to assist the Governor in Council in identifying qualified candidates for this positions. It is not, however, intended to be the sole means of recruitment. A roster of qualified candidates may be established and may be used for similar opportunities.
Review of applications will begin on January 15, 2019. Candidates must apply online via the Governor in Council Appointments website. Candidates are strongly encouraged to submit their applications by this date. After this date, your application will be retained and may be considered up until an appointment to the position is made. Your cover letter should be addressed to the Deputy Director of Selection Processes, Senior Personnel Secretariat, Privy Council Office, and should be sent only through the online application.Instructions on how to apply for an appointment opportunity can be found on the Governor in Council Appointments website.
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